VP, Strategic Marketing
Peter Sissins joined AiViva BioPharma in 2021 as the head of Strategic Marketing. Peter has 30 years of marketing, marketing research, and market access experience. In his current position, he performs a key role in guiding the commercial strategy of AiViva. His contributions are instrumental in maximizing the value of AiViva’s programs in dermatology, oncology, and ophthalmology.
Peter career spans across multiple therapeutic areas including indications in neurology, cardiology, urology, dermatology, companion animal, and medical aesthetics. His client-side experience was gained through work with Pfizer, Allergan, and Galderma where he played a principal role in commercializing new products and bringing these successfully to market. Market access experience was through leading the West-coast team of PriceSpective, a leading consultancy in pharmaceutical pricing and market access serving various Fortune 500-Pharmaceutical Companies. He is founder and principal of Insight Generator, a consulting firm dedicated to guiding companies to enhance their value proposition, including AiViva to guide their strategic marketing and business development initiatives.
Peter earned his BSc (Hons) from Warwick University in the UK in Microbiology and Microbial Technology Biology and has lived on 5 continents.